Privacy policy

Last updated: April 3, 2026

We operates this website and provides a curated jewelry shopping experience designed to offer you timeless, high‑quality pieces. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit our website, interact with our Services, make a purchase, or otherwise communicate with us (collectively, the “Services”).

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood how your information is collected, used, and disclosed as described in this policy. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the handling of your personal information.

Personal Information We Collect or Process

When we refer to “personal information,” we mean any information that identifies you or can reasonably be linked to you. This does not include anonymous or de‑identified data.

Depending on how you interact with our Services and where you are located, we may collect or process the following categories of personal information:

Contact details — such as your name, shipping and billing addresses, phone number, and email address.
Payment information — including the details necessary to process your purchase, such as your payment method and transaction confirmations.
Account information — such as your username, password, preferences, and account settings.
Transaction activity — including the products you view, add to your cart or wishlist, purchase, return, or exchange.
Communications - including any information
you provide when contacting us for support
or inquiries.
Device information - such as your IP
address, browser type, device details, and
network connection.
Usage data - including how you browse,
interact with, and use our Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with our Services, we may use your personal information for the following purposes:

Providing and improving our Services — to process your orders, handle payments, arrange shipping, manage your account, facilitate returns or exchanges, and personalize your shopping experience, including offering product recommendations tailored to your interests.
Marketing and advertising — to send updates, promotions, and special offers via email, SMS, or other communication channels, and to display relevant advertisements based on your browsing and purchase activity.
Security and fraud prevention — to protect your account, ensure secure transactions, and detect, investigate, or prevent fraudulent or harmful activity. You are responsible for keeping your account credentials confidential.
Customer communication — to respond to your inquiries, provide customer support, and maintain our ongoing relationship with you.

How We Disclose Personal Information

In certain circumstances, we may share your personal information with trusted third parties for legitimate business purposes, including:

Service providers — such as Shopify and other partners who support our operations, including payment processing, analytics, customer support, hosting, order fulfillment, and other essential services.
Marketing partners — to help deliver relevant advertising and promotional content. These partners may use your information in accordance with their own privacy policies. Where applicable, you may have the right to opt out of targeted advertising.
With your direction or consent — for example, when you request shipping services, interact with social media features, or choose to use third‑party login or integration options.
Affiliates — within our company group, when necessary to operate and support our business.

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information related to your access to and use of the Services in order to operate, maintain, and improve them. Any information you submit through the Services may be transmitted to and shared with Shopify, as well as with third parties located in countries outside your place of residence, where necessary to provide and enhance the Services.

To help protect, grow, and improve our business, we also use certain enhanced Shopify features. These features rely on data collected from your interactions with our store, other merchants, and Shopify itself. In these situations, Shopify may use personal information about your activity across different stores and platforms. For these specific uses, Shopify is responsible for processing your personal information, including responding to any requests you make regarding your data rights.

To learn more about how Shopify handles your personal information and the rights available to you, please refer to the Shopify Consumer Privacy Policy. Depending on your location, you may also exercise certain rights directly through the Shopify Privacy Portal.

Third Party Websites and Links

Our Services may include links to third‑party websites or platforms that are not operated or controlled by ELRA Co.

If you choose to visit these external sites, we encourage you to review their privacy policies and terms, as we are not responsible for their content, practices, or how they handle your personal information.

Please be aware that any information you share on public or third‑party platforms (such as social media) may be visible to others, depending on your privacy settings on those platforms.

Children's Data

Our Services are not intended for individuals under the age of 16, and we do not knowingly collect personal information from children.

If you believe that a child has provided us with personal information, please contact us so we can promptly delete it.

We also do not knowingly use or share personal information of individuals under 16 for marketing or advertising purposes.

Security and Retention of Your Information

We take reasonable measures to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain your personal information only for as long as necessary to provide our Services, maintain your account, comply with legal obligations, resolve disputes, and enforce our policies.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

Access — request a copy of the personal information we hold about you.
Correction — request that we correct inaccurate or incomplete information.
Deletion — request that we delete your personal information, subject to certain exceptions.
Portability — request a copy of your data in a transferable format, in certain circumstances.

You may also opt out of receiving marketing emails at any time by using the unsubscribe link included in our emails. Please note that we may still send you non‑promotional messages, such as order updates or account notifications.

To exercise any of your rights, please contact us using the details provided below.

Complaints

If you have any concerns about how we handle your personal information, please contact us so we can address them. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be processed and stored outside your country of residence. Where required, we take appropriate measures to ensure your data remains protected in accordance with applicable laws and international data‑transfer standards.

Changes to This Privacy Policy (Revised & Polished)

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. Any updates will be posted on this page along with an updated revision date.